Pure Ceylon tea

With the exception of the distinctive green tea jasmine from China, all of Puro’s teas – both green and black – come from Sri Lanka, formerly known as Ceylon. The country has a long history of producing high-quality tea and is one of the largest exporters of tea in the world.

One of the main reasons why Sri Lankan tea is so unique is the country’s climate and soil conditions. The climate is warm and humid all year round, which is ideal for growing tea. The soil in Sri Lanka is also rich in minerals and other nutrients that contribute to the taste and quality of tea.

Sri Lanka is also known for its different types of tea, such as black, green and white tea. Each of these varieties has its own flavour profile and unique properties. For instance, black tea is known for its strong flavour and aroma, while green tea is known for its health benefits.

The tea leaves are hand-picked and then taken to the factory for further processing. The leaves are first wilted, rolled and fermented before being dried and sorted. The whole process takes about 24 hours and is crucial to the tea’s quality and flavour.

SOFA – Small Organic Farmers Association

The organic tea from Sri Lanka used in Puro’s blends comes from SOFA plantations (Small Organic Farmers Association). SOFA produces food through organic farming, thus focusing on sustainability and environmental protection. Through Fairtrade standards, the premium is used to improve the living standards of the small farmers and poor community in the project areas.

SOFA started in 1997 as a small organisation with 189 member organic farmers. Today, they have grown considerably with more than 3,600 members. The situation of the small farmers has been improved by the cooperative SOFA not only on income aspect, but also on health aspects, social aspects, welfare aspects and education level and opportunities for the children.

SOFA’s vision is as follows: to create an environmentally friendly, agriculturally developed, equally treated and economically stronger community.

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