Fairtrade coffee is grown by small farmers or plantation workers, who are meticulous about their business and highly attentive to their crop. They have grown up with their forefathers teaching them the tricks and trades of the industry enabling them to become agricultural masters. They talk passionately about their beans, their way of life, and their families and their passion and care can be tasted in every cup of Puro.
The Fairtrade Foundation has set the standard to help lift working conditions and improve the lives of millions of people that work in the coffee growing dependent communities in the developing world. We recognise the need for Fairtrade and are both committed and proud to pay fair prices for all of our coffee beans.
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Organic certification helps to ensure that coffee is grown in the way that nature intended. No artificial fertilisers or chemical agents, crop rotation and weeding by hand. It also encourages the composting of all waste to create organic means of adding nutrients back into the soil.
Shade Grown Coffee
Shade grown coffee encourages the preservation of trees native to the area or re-planting of trees that once stood on the land to provide this essential shade. This is great for biodiversity and helps enable growing coffee in harmony with the environment.