After conscious cultivation and the preparation that follows, Puro coffee beans then traverse the oceans in mass to reach our roastery and a metamorphosis sees them transform from light green to a dark brown. It’s a beautiful journey, but one that releases carbon into the atmosphere.
Whilst we want Puro coffee to continue warming hearts, we don’t want it to contribute to warming the planet. Since 2016, Puro’s coffee became Balanced CO2ffee, ensuring that the carbon generated from its cultivation, milling, ocean shipping and roasting is carbon balanced offset by REDD+
Official 2016 carbon balanced figures are available here.
Estimated 2017 figures (Last updated September 30th 2017):
– Coffee Cultivation –
– Coffee Milling –
– Ocean Shipping –
– Coffee Roasting –
m² Forest Protected
– REDD+ Approved –
Avoiding the release of stored carbon and re-absorbing atmospheric CO2.
NB. Currently the Puro Rainforest Reserve in Vietnam is the only Puro reserve that has been setup and managed as a carbon offset project.
These figures can be additionally verified at https://co2.coffee/puro