Puro wants to attract its customers’ attention to the fact that BIO products by themselves do not form an alibi for unhealthy eating patterns. Also to be taken into account for some BIO products are the so called ‘food miles’: for instance a BIO tomato out of Spain – due to the transport involved – burdens the environment much more than a ‘regular’ and locally grown NON-BIO tomato! Local crops are therefore frequently ‘greener’ than their equivalently imported BIOlogical products!
As the ‘food miles’ related to green coffee beans do not cause extra environmental burden, Puro has decided to expand its Fairtrade product range with a BIO version. Call it a conscious choice with a social undertone. Although coffee in the BIO-Fairtrade segment has been swamped with green coffee beans from the Mexican Chiapas region, Puro has consciously avoided this region. Why? The average per capita income in Mexico is 10.100 USD, that of Ethiopia only 800 USD!
As the ‘food miles’ related to green coffee beans do not cause extra environmental burden, Puro has decided to expand its Fairtrade product range with a BIO version. Call it a conscious choice with a social undertone. Although coffee in the BIO-Fairtrade segment has been swamped with green coffee beans from the Mexican Chiapas region, Puro has consciously avoided this region. Why? The average per capita income in Mexico is 10.100 USD, that of Ethiopia only 800 USD!
